Wholesale channel Veteran and Broker / Owner Corrina Carter has doubled her business by analyzing, dissecting, and rearranging her processes and procedures. It’s taken her 23 years in the industry, and the last 9-months of hands-on work, but she is almost done perfecting her processes and procedures. That’s one of the most important things to Corrina, you always have to adapt to the current times and put checks and balances in place in order to not just make sure you’re running as smoothly as possible, but that you are ready for whatever the future has in store.
Her most important tool: Product Diversity. Not every one of her Loan Officers or Processors knows how to perfectly handle every product they sell, but every product they sell has at least one expert. Corrina and her team were trained in FHA and VA loans long before they were the norm and at one point, they were the only people in their community that could provide them. This led to years of referrals.
She also requires a unique buddy-system for new hires. All LOA’s are linked to specific LO’s. This way, the LO gets some extra help and the LOA can better understand their specific brokerage’s learning curve.
Corrina’s success comes from one place. She knows what she wants, and she’s actively trying to get it. With the understanding that nothing happens overnight, Corrina has looked over every inch of her processes and procedures, finding what works and what doesn’t, and is finally, after 9-months of hard work, coming to the end of a successful rebuild.
Join Corrina and JP as they discuss how she got to her current level of success, how she realized what needed to be changed and what was working, and how a rigid system allows for you to be flexible on the fly.
- The Importance of Mortgage Product Diversification (5:15)
- Corrina’s Process & Procedure Breakdown (12:58)
- Future of the Industry (41:15)